You Are Unhappy With Your Advertising…but which part?
You selected the broadest lament available. Your choice begs many questions that we can help you with. Is it your creative or image that is unsatisfactory? Is it your media selection, market share or response that leaves much to be desired? If response is your problem, look at one of our specific options on our home page.
If you are dissatisfied with your creative, replace it with something better. But, before you do, be sure your motivation is more specific than “your ads don’t stack up to the others you see in the Super Bowl”. All too often advertisers create highly entertaining campaigns that lack substance or fail to convey any motivating sales benefit. If viewers remember your ad more than a reason to purchase the product… you may have created a better tribute to your creative team than to your company or bottom line.
Free Advice: It is not incumbent on an advertiser to entertain the public. Your advertising has to sell. If you are the kind of advertiser who is more interested in response than entertaining the public, you’re going to like what we have to offer.
Free Checklist: We’ve developed an advertising litmus test of 30 probing questions designed to help qualified clients see if their advertising has clearly identified goals and workable response objectives. Call us at 703-471-4900 and we’ll share it with you.