Suffering From A High Lead Cost? Are rising prospecting costs eating into your profits?
Excessive lead cost is a common complaint among many response advertisers. Advertising spending beyond the point of diminishing returns is often the major cause. The problem is also exacerbated by intense competition for a limited market. The cure for excessive lead costs can be found in spending less on overworked media, expanding market potential by identifying additional segments, outflanking competition with better creative, and sometimes creating NEW demand instead of depending on existing demand.
SOLUTION: Identify the portion of your ad budget that isn’t working and cancel it. All of your advertising sources DO NOT produce the same response cost. Through use of an exclusive media response tracking system and some affordable tracking tools, Media Reactions can quickly help you identify segments of your ad spending that are not producing affordable leads. Armed with this data, you can re-channel your ad spending to more productive areas, thereby increasing lead volume and lowering your net sales cost.
FREE: Ask us about the many affordable solutions available that can quickly help you analyze your media spending (down to the specific insertion level) and identify which half of your advertising is NOT working.