Lead Quality is Too Low…demoralizing sales staff, wasting valuable time, money and resources on poor prospects.
Lead volume is controlled by your media placement. Your creative controls lead quality. Offer tangential incentives to bribe people to respond and your quality will suffer. Present better benefits, offer to solve a prospect’s problem or convey greater emotional rewards in your copy and your quality will soar. Quote price and you eliminate the unqualified. Quote a high price and you attract the upper echelon of your market.
Solutions: Stop buying bad leads. Use your creative message to better target desirable prospects and eliminate less desirable prospects. Use effective creative tracking to pinpoint specifically which ads, spots or media are generating the undesirable response and re-channel that money into areas that work. Use an inexpensive sales video or DVD to pre-sell, pre-pitch or pre-qualify high volume prospects…letting your sales people work just those prospects that pass the pre-screening process.
FREE: Creative Quality Analysis. Media Reactions can help you evaluate your existing creative… for free. We can also show you how to develop a persuasive multi-media creative package that carefully balances lead motivation with a focus on maximizing quality and minimizing meaningless responses. Armed with data established from our proprietary response tracking system, we can help you document which part of your creative or media mix is generating responses that will never convert to sales.