Can’t generate enough Leads even with significant increases in ad spending? You’ve hit the wall!
A barrier to increasing response is usually the result of limited market potential or excessive competitive spending. Either or both could be severely limiting your response. If increased advertising is not producing a proportional increase in response… you are hitting the wall. Increased ad spending only increases cost… not response.
SOLUTION: The cure for diminishing returns is both creative and strategic. For many print or mail only advertisers, the addition of Direct Response TV can significantly increases your lead flow…often overnight. With local TV spots starting in the hundred dollar range and national spots in the thousand dollar range, most new to D/R advertisers find that TV can be very affordable…often producing one of their lowest cost-per-response. Per Inquiry radio is another attractive way to generate a guaranteed response cost, removing much of the risk of broadcast expenditures.
FREE: Media Reactions can show you how the market expanding potential of direct response TV and Radio can be surprisingly affordable. We can also provide numbers on your competitor’s ad spending on key media to help you evaluate your ad spending and share of the market.